- Jennifer Janz
PLATINUM PARADE - ANOTHER WORLD
The international electronic music production team Platinum Parade is back with a new single, Another World.
The team, whose core members Mark and Andry co-produced, co-wrote and mastered Another World, has followed the extraordinary success of their recent single Dig Me with another smash. Based in Melbourne, Mark, co-founder of Platinum Parade, songwriter, and co-producer, met fellow co-founder Andry at a music school in Box Hill.
He is passionate about creating songs with a deeper purpose, seeking to raise important issues whilst creating hope and inspiring listeners. Mark previously worked as a DJ and master of ceremonies for 15 years, and this experience has informed some of his work with Platinum Parade. Mark speaks some Bahasa and, together with Andry, who is a native speaker, release songs in English and Bahasa Indonesian.
Andry is a successful music producer from Indonesia who has produced many charting hits in Asia and runs a music production facility, Studio 8. Andry is a highly sought after mixing and mastering engineer and talented arranger. Another World is an instantly memorable contemporary dance-pop track replete with big hooks and a commercial sound, a track that seeks to tackle one of the most significant issues of our time—climate change.
Platinum Parade’s new song reveals an ability to harness the uplifting cadences of dance and infuse it to an ultra-catchy melodic pop core, a feature that only reinforces the lyric’s focus. Another World’s executive producer is Grammy-nominated Norwegian luminary, Mood Melodies, whose other projects include Faded, Alone, All Falls Down by Alan Walker, plus Stay by Zedd and Alessia Cara.
‘‘ Utilising a litany of music production embellishments, Another World soon becomes a heart- pounding, floor-shaking earworm—just like the many other Platinum Parade tunes.
With vocals from Swedish singer Ana Roze, Another World explores a serious subject with a refined pop sensibility. Utilising a litany of music production embellishments, Another World soon becomes a heart- pounding, floor-shaking earworm—just like the many other Platinum Parade tunes. Filmed in Australia by Tim Hehir (Video Cowboys), Another World’s music video stars superhero Ryan Wainwright whose goal is to help save planet Earth and rally support for climate action.
Another World’s video has already attracted over 1 million YouTube hits as Platinum Parade continues with its ethos of creating joyful, engaging music with heart and soul and a powerful underlying message.
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