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  • Jennifer Janz

Prema Smith - My Kind Of Love

Dive into the emotional tapestry of modern R&B and you’ll find Prema Smith weaving an intricate design that transcends mere commercial viability.


If you were captivated by his previous sonic journey, This Is Me, prepare to have your soul laid bare with My Kind Of Love.


Nostalgia meets innovation in Smith’s latest offering, an audacious experiment to breathe fresh life into the genre. The compelling blend of classic soul and modern R&B can be attributed to his collaboration with the Grammy-winning Jackie’s Boy, a name you’ll recognize from hit lists featuring the likes of Madonna, Justin Bieber, and David Guetta.


Their creative chemistry is electric, daring us to dream of an R&B renaissance that honours its roots while flowering into the contemporary scene. Smith’s choice to describe the song as ‘a simple old-school love song’ might easily be dismissed as artistic humility. Beneath its smooth surface, My Kind of Love is a subterranean well of emotion.


The lyric isn’t just a recollection of love’s tropes but a deep dive into its complex, multi-layered essence. Smith’s silken vocal delivery acts as a resonant canvas upon which he paints an earnest and moving picture, punctuated by poignant reflections on love. What sets this track apart from the myriad of catchy, but emotionally hollow, R&B singles flooding the airwaves is its profound depth—a spiritual gravitas infused into every note and lyric.


‘‘ My Kind Of Love is a musical embodiment of Smith’s ‘positive mindfulness,’ a philosophy that doesn’t merely adorn his Instagram captions but is manifest in his everyday endeavours.


My Kind Of Love is a musical embodiment of Smith’s ‘positive mindfulness,’ a philosophy that doesn’t merely adorn his Instagram captions but is manifest in his everyday endeavours. This conviction is so deeply rooted that it inspired him to establish Self Appreciation Day, a unique cultural moment aimed at fostering mental health and self-respect.


Smith has managed to create a song that not only scales the summits of the R&B world but also crosses cultural and emotional borders to create a shared, human experience. While it’s a given that My Kind Of Love will claim its rightful spot on the charts, the song’s true triumph is its ability to forge a deep emotional connection with listeners around the globe.


 

LISTEN TO PREMA SMITH HERE:






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