- Jennifer Janz
Tayiha - Not Feeling This
Brisbane-based singer-songwriter Tayiha has released a series of successful singles since 2020, steadily building a fan base, an online presence and fine-tuning her songwriting and vocal powers.
Her first single for 2022, Not Feeling This, is a memorable indie-pop song with a super catchy chorus and a lyric whose suggestions of self-empowerment and invigorated liberation will resonate with many.
The self-taught emerging music artist’s latest pits a reflective and relatable narrative against the strident pop sensibilities of dynamic raw energy, with Tayiha’s nuanced and expressive vocal performance the central focus.
As Tayiha says about the new single, ‘Not Feeling This is about being stuck and influenced into a situation you don’t want to be in and shows the perspective of those who may feel like the odd one out within their crowd’.
Tayiha’s creative journey began as a 17-year-old, writing her first song at the age of eight as a response to the social and personal impacts of bullying.
Tayiha took her musical cues from such luminaries as Alicia Keys, Whitney Houston, and Ellie Goulding, going on to become a finalist in the 2021 Queensland Music Awards for her track No Happy Ending, written and recorded when she was just fourteen.
‘‘ Not Feeling This is a natural-sounding declaration of self-belief with a fresh indie-pop pulse that’s sure to attract massive radio and streaming support and help give Tayiha her breakthrough hit.
Not Feeling This features a strong melodic core, balanced instrumentation with all the major parts well-crafted, and an arrangement that makes the most of these sections, with the end line of the chorus a particular noteworthy highlight and one that understandably acts as a sustained climax throughout.
Tayiha’s new single merges contemporary pop with touches of indie-rock, with measured electro textures creating an affecting veneer to the final mix.
Not Feeling This is a natural-sounding declaration of self-belief with a fresh indie-pop pulse that’s sure to attract massive radio and streaming support and help give Tayiha her breakthrough hit.
LISTEN TO TAYIHA HERE: